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SHOP THE COLLECTION

  • Fine
    Fragrance

  • Natural
    Ingredients

  • Made in
    England

  • Vegan &
    Cruelty Free

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Shop Anemone

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Shop Snowdrop

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in the press

  • "complex and beautifully layered - the scent is resplendent"

  • “if you're a fan of le labo, but looking for something a little more understated, you'll love grove england."

  • “eau so british - a fragrance with noble appeal"

  • "i am captivated - a rather special find"

  • "britain’s most elegant new beauty brand"

Shop Bath & Body

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Shop Home

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Shop Gifts

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Fine Fragrance Inspired by
Beautiful Seasonal Moments

grove england is a british fine fragrance house inspired by the changing beauty of the english seasons.

for us, fragrance is a way of bottling seasonal moments; capturing the atmosphere, beauty and nostalgia of the english countryside and the changing seasons at grove farm.

our story

Founded in 2024 by award-winning interior designer Laura Butler-Madden, GROVE England grew from Laura’s desire to create fragrance with the same sense of artistry, balance and considered detail that informs her approach to interiors. At the heart of the brand is Grove Farm, Laura’s Cotswold home and the inspiration behind each collection. Here, the changing landscape and fleeting moments of the seasons provide the starting point for each fragrance.

about us

cotswolds flagship store

Situated in Stow-on-the-Wold in the heart of the Cotswolds, the place where GROVE England was both inspired and created, the flagship store is positioned on the famous market square, in a town whose enduring sense of British heritage beautifully reflects the spirit of the brand. Step inside a world of calm, considered living, where fragrance, design and luxury come together.

Our Journal

  • Live Luxury: Hazel Gardiner

    Live Luxury: Hazel Gardiner

    Three-time RHS Gold Medal-winning designer Hazel Gardiner joins us for the latest edition of Live Luxury, sharing her thoughts on seasonal living, creative inspiration, beautiful gardens and the everyday rituals...

    Live Luxury: Hazel Gardiner

    Three-time RHS Gold Medal-winning designer Hazel Gardiner joins us for the latest edition of Live Luxury, sharing her thoughts on seasonal living, creative inspiration, beautiful gardens and the everyday rituals...

  • Summer at Grove Farm

    Summer at Grove Farm

    Long, golden evenings, fruit-laden trees and the first signs of Japanese anemones in bloom – discover a glimpse of summer life at Grove Farm and the simple seasonal moments that...

    Summer at Grove Farm

    Long, golden evenings, fruit-laden trees and the first signs of Japanese anemones in bloom – discover a glimpse of summer life at Grove Farm and the simple seasonal moments that...

  • Live Luxury: Rebecca Udall

    Live Luxury: Rebecca Udall

    Rebecca Udall has built a reputation for bringing a considered sense of beauty to the everyday - whether sleeping, dining or living. In conversation with our Live Luxury series, she shares...

    Live Luxury: Rebecca Udall

    Rebecca Udall has built a reputation for bringing a considered sense of beauty to the everyday - whether sleeping, dining or living. In conversation with our Live Luxury series, she shares...

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